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MuscleFigures

eCommerce, brand matching and photography created for MuscleFigures.com, a website dedicated to the Mattel 1980’s toyline.

The shop features hundreds of figures and accessories for sale as well as clothing.

A tweak of the original logo brands the site nicely creating a nostalgic feel for the fans,
but in order to achieve this a custom typeface was created to match the original 1980’s logo.
A whole alphabet was designed to be used throughout the site and with social media marketing.

typeface-alphabet

M.U.S.C.L.E.

Millions of Unusual Small Creatures Lurking Everywhere!

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