Ecommerce, brand matching and photography created for MuscleFigures.com, a website dedicated to the 1980’s Mattel toyline.
The shop features hundreds of figures and accessories for sale as well as clothing.
A tweak of the original logo brands the site nicely creating a nostalgic feel for the fans,
but in order to achieve this a custom typeface was created to match the original 1980’s logo.
A whole alphabet was designed to be used throughout the site and with social media marketing.
